Wienerschnitzel

Wienerschnitzel is an America fast-food chain founded in 1961 as "Der Wienerschnitzel" that specializes in hot dogs, but is currently expanding to other items. Wienerschnitzel locations are almost entirely limited to California, Texas, and the Southwestern United States as well as in Everett and Vancouver, Washington; this is despite the restaurant promoting itself as "The World's Largest Hot Dog Chain".

The chain is recognizable by the tall and steeply pitched roofs of its restaurants, similar to the original structures used by IHOP and Whataburger. Structures that have been converted from Wienerschnitzels into other restaurants often retain the distinctive architecture.

The first Wienerschnitzel was opened by John Galardi in 1961. This location, which is still in operation as of today, was a hot dog stand on Pacific Coast Highway, east of Figueroa Street, in the Los Angeles community of Wilmington.

Slogans and advertising

The Delicious One (sometimes referred to as TDO), Wienerschnitzel's mascot, has been featured in some of their advertising since 1999. The slogan, "The World's Most Wanted Wiener" is used in all of The Delicious One's commercials. Wienerschnitzel has not produced many The Delicious One commercials lately. The new commercials are more focused on describing their food products and are produced in live action.
Wienerschnitzel also uses the slogan "DERlicious" in their advertising, relating back to before the company dropped the "Der" from its name in 1977. Some other newer commercials use the slogan, "Hot Dogs are DER again!" along with the DERlicious logo.

Most wanted Hot-Dog !